180 Creative Lab took place at Plataforma das Artes in Guimarães.

The activities were aimed at schools, universities and local institutions with the participation of young people, students, professionals and institutional audiences linked to communication, innovation and creativity. The event created new opportunities for creation and experimentation and new perspectives on the potential and value of the creative industries inside and outside the country.

Jonathan Calugi, an Italian illustrator, set up his t-shirt shop in Guimarães. This quote, in a way, belongs to everyone who, directly or indirectly, participated in 180 Creative Lab.

180 Creative Lab invited filmmakers such as Hiro Murai, the duo Becky & Joe and Joaquín Mora.

Through a competition, this was a chance for a band to have their work transported to video by directors who have already portrayed the music of names such as St. Vincent, Frank Ocean and The Shins (Hiro Murai) or Tame Impala and Unknown Mortal Orchestra (Becky & Joe).

Artists and musicians came together in a partnership to bring original artistic content to life, where two styles and ideas merge. From this competition came the short film "Let my baby stay", about how the execution of Mac deMarco's music video, filmed by Hiro Murai.