Vlad Dita is a digital artist and designer based in London. 

Inspired by street photography, observation sits at the core of his practice. He films ordinary street moments and reframes them through a tension between black void and isolated video fragments. The result is a dimension built from close looking, where elements find their own context and imagination reshapes these moments.

“Every time I walk around the streets and see something interesting, I just film it.”

His process allows him to film, to edit, to score and post within the span of a day. He challenges himself to create and share something new daily, driven less by metrics than by the satisfaction of finishing something, posting it, getting feedback from others, and building on that feedback.

“I don’t like to adapt the outcome to fit the algorithm. I don’t care about having a lot of views — I care about having views from people who value the actual work.”